AI-Powered Salon Planning

Pinterest has revealed a new feature that uses artificial intelligence to transform saved beauty inspiration, such as hair and nail ideas, into actionable plans for salon visits.

Driven by the platform's visual intelligence and generative AI technology known as Pinterest Intelligence, Beauty Guides translate standard Pins into professional terminology used by stylists and nail artists. This helps bridge the gap for everyday users who might not know specific terms like balayage, root melt, or almond nails.

Practical Integration

The tool integrates smoothly into an existing user habit of bringing reference photos to appointments, while equipping clients with the correct vocabulary to discuss desired adjustments with professionals.

Cost and Time Estimates

Additionally, the guides provide practical planning details, including estimated processing times and price ranges, offering clearer expectations before visiting a professional.

Image Credits:Pinterest

Availability and Scope

Users can access the action guides by tapping a dedicated button within the application. The interface outlines specific requests needed to achieve the target look, duration, pricing tier, and ongoing maintenance requirements like trimming or toning schedules.

Upon initial release, the feature supports Pins focused on hairstyle, hair color, nail shape, and finish.