Launch Timelines
Gentle Monster shared that its Intelligent Eyewear will be available to pre-order on November 12.
Gentle Monster has announced its version of Google's Android XR smart glasses will launch in December, and its website says pre-orders open on November 12, the same date Warby Parker appeared to accidentally share on Thursday. Both eyewear brands, along with Samsung, are Google's partners on the project, which is set up to compete with Meta's smart glasses. Google itself has yet to officially confirm either date.
Promotional Teaser
The Korean brand paired its announcement with a teaser of a short film directed by Jonathan Glazer and starring Joaquin Phoenix. Gentle Monster says a full version of the short will be available in mid-November.
Gentle Monster's first Intelligent Eyewear collection features Joaquin Phoenix in a short film directed by Jonathan Glazer, with the collection launching in December.
Platform Capabilities
Google's Android XR platform is designed to power mixed reality experiences as well as audio-first versions of the operating system. Gentle Monster and Warby Parker's glasses will provide display-free, audio-first functionality with access to Gemini.
It remains to be seen how the Intelligent Eyewear will perform in the market, but Google appears to be leveraging fashionable brand partnerships to counter competitor strategies.
