Design and Concept
Lutra, a South Korean startup, has debuted a new brand called Humans of Authenticity (HOA) launching a screen-free digital camera that incorporates a large open viewfinder into its design. The camera positions its lens and sensor close to the center of its large viewfinder window so that a photographer can maintain eye contact with their subject, or feel more in the moment while framing a shot without staring at a screen.
This see-through camera lets photographers maintain eye contact with their subjects
The HOA A1 incorporates a large viewfinder into its design so you’re not staring at a screen.
Specifications and Pricing
The HOA A1 First Edition is expected to launch on December 1st in a very limited run of just 100 units. The camera will be priced at 360,000 South Korean won, or $289 for US customers. The A1 features a 16-megapixel, 1/2.53-inch Sony sensor paired with a 26mm f/1.75 lens. There is a tiny LCD display on the back used to display information like battery life and your remaining shots. Everything else about the camera is strictly point and shoot with a shutter button located on its top edge.
Connectivity and Features
The company states it is still fine-tuning the camera’s color and tone in collaboration with photographers. Instead of copying photos to a device or PC using a USB cable or by removing a memory card, the A1 connects to Wi-Fi and wirelessly makes your shots available by tapping your smartphone to the back of the camera.
A wireless connection is needed to view and download your shots. The A1 uses a system called ShootProof that authenticates every image captured with an anonymous certificate recorded to a public blockchain. There is also a signature mode you can turn on or off that lets you sign your name in an accompanying app and then have it overlaid in the corner of every photo.
