Why is this the only pink MacBook available right now?
Is one more too much to ask for?
The Color Scarcity
Fancy a pink MacBook? Unfortunately, the options are scarce.
The MacBook Neo, Apple's latest addition to its laptop lineup, is the only personal computer available in the beloved rosy hue. Dubbed 'Blush' by the tech giant, this shade has garnered tons of love across social media, primarily among students.
While the budget-friendly laptop's color options turn heads, the device is best suited for casual users and note-taking. It simply doesn't have the power to tackle creative, pro-level work.
Ever since Apple quietly retired Rose Gold across all laptops, which may have never even truly cut it for pink purists, the brand has segued away from releasing its higher-end models in any vibrant shades. Sure, you can opt for a faint blue MacBook Air, but if you want to go all in on a Pro, you have no choice but to keep things traditional with Silver and Space Black.
While there's certainly an element of function-over-form at play here, why can't Apple merge both worlds and make a second pink MacBook?
Wider Industry Trends
Bold colors have been on the rise among several devices, particularly smartphones. Most recently, Google's Pixel lineup has received many pink treatments, with the new 11 releasing in a striking shade of hot pink reminiscent of older designs. Conversely, reimagined foldables are also available in vibrant pink hues.
It's not like Apple doesn't know how to make fun colors. Two separate shades of pink douse recent iPhone models, and the latest base-level iPad is available in a bold pink rivaled only by its vibrant yellow variant. Furthermore, the M4 iMac is available in a number of eye-grabbing colors, including pink.
Step up from those models to, say, the iPad Pro or MacBook Pro, and at best you'll find them in subtle, muted colors, on top of the typical grays and silvers.
Rose gold was a middle ground of sorts, bringing a splash of color to iPhones throughout the mid-2010s, MacBook Airs discontinued in 2019, and Apple Watches, which also ended recently. The most colorful option in newer wearable lineups tends to be darker hues like Night Blue.
The Future of Pro Colors
Recent Pro iPhones have given us a tiny bit of hope with uber-saturated orange, rich burgundy, and subtle glacier blue options. With the rumored reimagining of the MacBook Pro range on the horizon, it's time for Apple to bring some color to its laptops, too.




