Franchise Milestone
The Call of Duty franchise has now surpassed $40 billion in lifetime franchise revenue in the wake of the launch of its 23rd mainline entry, Call of Duty: Modern Warfare 4, which launched last Friday.
Xbox CEO Asha Sharma made the announcement on social media, posting a graphic showing favorable review scores for Modern Warfare 4 alongside praise for the Activision team and the player community.
Critical Reception
The brand-new Modern Warfare 4 has received positive early remarks, particularly regarding its campaign and expansive missions that draw inspiration from previous mode designs.
Industry Comparison
For context, Grand Theft Auto 5 has pulled in over $10 billion over the past 13 years, while upcoming industry releases project billions more in opening-week sales.
Future Expansion
Call of Duty will soon expand beyond interactive software, with a theatrical film directed by Peter Berg scheduled for release on June 30, 2028, exploring the cost of war for its characters.




