Comparing Kid-Friendly Smartphones

As children venture into the world, parents face the challenge of giving them independence while maintaining the ability to reach them. While giving them an old smartphone is one option, many parents want to avoid giving children complete access to the internet and unrestricted apps.

Fortunately, multiple companies develop and sell kid-friendly mobile phones. These devices differ from popular landline Wi-Fi phones like Tin Can, which are restricted to the home.

Through parental controls or specialized design, these cellular phones restrict what children can access while providing a reliable device to call family members and friends.

Five manufacturers offer specialized mobile phones for children: Bark, Gabb, Pinwheel, Yello!, and Waffle.

Each maker offers unique features, subscription pricing, and safety levels.

Plans and Networks

Bark operates as an MVNO for T-Mobile, while Gabb runs on Verizon's network.

Parents must pay for the device separately or as part of a plan, in addition to signing up for a monthly cellular service plan.

Design and Hardware

Among the five companies evaluated, only the Waffle offers a device significantly different from a standard smartphone.

The other four brands vary primarily in the number of available phone models and the safety systems implemented to limit what children can access.

These brands offer devices built by Motorola or Samsung. Bark uses Samsung hardware, the Gabb phone is manufactured by Nuu, Pinwheel offers options from Samsung and Motorola, and Yello! provides a Motorola device. All four appear to be Android-based phones.

The Bark phone functions most like a normal smartphone, including the capacity to install various apps and web browsers.

Parental Controls

Every company provides a parent portal to configure time limits and determine which phone numbers can contact the device or make outgoing calls.

Bark and Gabb feature more permissive calling capabilities with spam blocking and monitoring, allowing anyone to call the devices.

Pinwheel, Waffle, and Yello! impose stricter controls, allowing parents to whitelist approved incoming and outgoing phone numbers, making them suitable for a child's first smartphone.

Internet Access and Safety

Internet Access

None of the devices grant children access to the full internet, with the exception of Bark to a limited degree, while still offering the experience of owning a smartphone.

Accessible Apps

Bark supports standard Android applications, including social media platforms like Instagram and YouTube.

Parents can block individual applications using Bark's built-in parental controls.

Gabb includes custom applications such as Gabb Music and Gabb Messenger, with music curated for kid-friendly content and age-appropriate album artwork.

Pinwheel utilizes an app library containing 900 curated applications vetted by a therapist council. Apps are color-coded for safety approval, while some popular apps like Spotify may be restricted due to mature content.

Because these devices are standard smartphones at their core, some parents have reported instances where children discovered workarounds to access the open web or blocked apps.

Yello! enforces the strictest limitations among standard form factor phones, omitting web browsers, social media, and app stores while preloading utility tools and basic games that can be disabled via the parent portal.

The Waffle Difference

The Waffle Go is a fundamentally different device, comparable to a walkie-talkie rather than a standard smartphone.

The hardware lacks a traditional screen, utilizing LED lights to display the battery status, time, and caller identification. Parents configure approved contacts via a companion app.

The system also supports communication with other Waffle devices used by friends.

Waffle includes live GPS tracking functionality accessible through the management app.

The monthly service plan is priced lower than competitors, while the $169 hardware cost falls in the middle of the price range.

Despite the hardware cost, the Waffle Go presents a compelling option for parents who want to avoid managing complex app ecosystems or worrying about internet workarounds.

Alternative Options

Parents seeking alternatives can explore several other methods to provide communication access without a full smartphone.

Landline Wi-Fi phones from brands like Pinwheel, Ring Ring, Tin Can, and Waffle offer home-restricted connectivity.

Cellular smartwatches with GPS connectivity provide communication features without open web browsing or social media apps.

Existing Android devices can be configured for children using Google Family Link to establish screen time limits, approve app downloads, and monitor location data.

Apple's iOS features an Assistive Access mode that simplifies the interface and strips away standard complexities, turning an older iPhone into a distraction-free device for kids.

Traditional feature phones or basic mobile devices also remain a viable, low-distraction alternative.