Expanding the Platform
Open social network Bluesky is expanding beyond its flagship application. The company announced the launch of a new tool that allows creators to build websites, quizzes, games, polls, and other interactive experiences.
The tool is an expansion of Attie, Bluesky’s experimental platform, which initially offered AI-powered technology for building custom social feeds. With its new creation capabilities, the goal is to allow everyday users to build the kind of experiences that previously required software development skills.
These user-created games, sites, and other experiences will live on the same AT Protocol that powers Bluesky and other decentralized social apps comprising the Atmosphere.
Collaborative Development
Bluesky CEO Toni Schneider shared details of Attie’s new capabilities, describing the feature as social vibe coding or vibe coding for communities.
Schneider previously led the company on an interim basis after former CEO Jay Graber transitioned to chief innovation officer in March.
Attie offers Bluesky a testing ground to explore AI-powered concepts.
Image Credits:Bluesky
While typical coding approaches often function as a single-user experience, the platform aims to enable building together for a group of people.
Integration and Distribution
When creators build with Attie, they connect through their ATProtocol identity. Additionally, Attie suggests projects based on public profile data.
Users can integrate their own AI model or use open-weight options, allowing resulting sites and games to tap into Bluesky’s wider audience, according to COO Rose Wang.
Wang noted that distribution remains a major challenge for independent creators, and Attie addresses this by embedding projects directly within the Bluesky ecosystem.
The network currently reports 47 million registered users, alongside efforts to maintain active community engagement.
Future Roadmap
Beyond serving as a testing ground, Attie aligns with broader plans to reinvigorate network activity by focusing on developers and communities. Upcoming support for private data, currently in alpha testing, is slated for a rollout by the end of the year.
Schneider emphasized that the tool is designed to foster small, focused social experiences among friends rather than requiring constant broad communication.
