Adobe Firefly AI Assistant can now take on recurring tasks for you
The company is also bringing an agent to the Premiere mobile app.
Adobe continues to integrate generative AI across its Creative Cloud suite, including Photoshop, Premiere, and Illustrator. At its Max conference, the company announced a significant expansion of its agentic capabilities.
Proactive Workflow Planning
Adobe is introducing proactive agents capable of handling multi-step tasks. A new planning mode allows users to review and edit the AI's proposed workflow before execution. Users can select specific models for task orchestration or allow the software to decide, while also defining custom brand guidelines and color palettes for the assistant to maintain across projects.
Automating Recurring Tasks
New always-on agents are being introduced to manage recurring tasks. In demonstrations, the assistant was shown organizing raw footage, applying LUTs, cleaning up audio, and backing up files automatically. The assistant can also be tasked with preparing social media campaigns based on the processed project files.
Mobile and Cross-App Integration
Adobe is bringing a new agent to the Premiere mobile app to assist with edits using natural language, currently in private preview. Additionally, the company is testing MCP connections that will allow external chatbots to access local files in Photoshop, Illustrator, Premiere, and After Effects for tasks like layer editing.
Focus on Professional Tools
While these tools expand accessibility for small business owners and entrepreneurs, Adobe maintains that its focus remains on supporting creatives at all skill levels. The company emphasizes that the professional reliability and security of its ecosystem are key differentiators against emerging alternatives.
